The Marathon

The Marathon Package is the premium, high-end activation, providing four (4) continuous hours of focused, deep-dive brand coverage. This package is engineered for maximum saturation across a large area or for dominating a major multi-day event.

Core Activation Details

• Activation Commitment: One (1) dedicated 4-hour activation with a team of 3 specialists.

• Time Breakdown: The activation includes a 1-hour (60 minutes) Accelerated Deployment Circuit (ADC) for comprehensive initial zone coverage, followed by 3 hours (180 minutes) of continuous Engagement Loop (EL) activity.

• Focus: Ideal for covering an entire large neighborhood, a large venue, multiple adjacent districts, or for sustained presence over a key day of an event. This package ensures deep, lasting customer interaction, product education, and maximum sampling.

Reach & Execution

• Targeting: Dynamic Circuit Geo-Fencing, targeting a broad area or multiple adjacent zones within a dedicated 1.5-mile radius.

• Intensity: The 1-hour ADC establishes initial, wide-reaching brand visibility and territory control. The specialist then engages in 3 full hours of concentrated customer relationship building, brand education, and sampling.

Deliverables & Reporting

• Branding Kit: Includes the use of standard branded apparel and one (1) custom printed item (e.g., hat or specialized jacket). Client must provide all logos and specific messaging.

• Content Capture: A premium media package including high-quality photos, extensive video clips, and two (2) distinct short, edited social media reels (20+ total assets).

• Capture Method: Dedicated Mobile Content Specialist (Photographer/Videographer) present for 1 concentrated hour using professional gear and coordinating at pre-determined, high-value visual rendezvous points.

• Deliverable Model: Co-Branded Exposure. UrbiTag guarantees immediate deployment of the professionally edited photos and reels across UrbiTag's social channels, featuring prominent client tags and shout-outs for maximum visibility and professional presentation.

• Reporting: An in-depth final digital report summarizing the activation route, time spent, primary demographic observations, actionable qualitative feedback gathered, and a post-event strategy recommendation.